The first Certified Image Professional (AICI CIP) in Thailand. As the Founder and Director of the Thai Image Academy, a premier image and personality academy, he brings over a decade of expertise in Executive Presence Management and professional refinement.

Tum’s unique background—transitioning from a Software Engineer to a leading First-Class Flight Attendant with Thai Airways—gives him a rare perspective on both technical precision and elite service standards. He currently serves on the International Board of Directors for AICI as the Vice President of East Chapters (Asia) and is a former President of the AICI Thailand Chapter (2023–2025).

A dedicated educator, Tum holds a Master’s degree in Aviation Management and is a licensed trainer for the IITTI International Soft Skills standards. His mission is to elevate the global benchmarks of the profession while fostering a new generation of refined leaders in Thailand.

Areeya is a premier Executive Coach (PCC, International Coaching Federation), a Gallup-Certified Strengths Coach, and an Image & Style Coach™. With a unique mastery of both the psychological and aesthetic aspects of leadership, she also holds specialized certifications as a Fashion Feng Shui® Practitioner and an Aligned Style Code™ Trainer.

Tai, as she is popularly known in Thailand, partners with executives and leaders to strategically align their inner identity with their outer presence—building the confidence and credibility necessary for their next level of growth. Her "Heart-Centered" approach ensures that every client projects a powerful, authentic image rooted in their core strengths.

Beyond her private coaching practice, Areeya is a highly respected Senior Associate at the Academy. She serves as a key facilitator for the CORE (Color & Style Analysis) and NEXT (Professional & Management Presence Training) programs, where she is trusted by corporate organizations to refine the standards of executive presence. Her work is celebrated for bridging the gap between technical expertise and sophisticated, high-impact leadership.

Dianne began her professional career in the finance industry upon returning from Australia after 5 years of study. After completing her MBA studies, Dianne lectured in Business Communications with the Malaysian Institute of Training and Development. She went on to run finance and management workshops as Adjunct Professor for the Southern California University of Professional Studies during which time she obtained the Doctor of Business Administration (DBA).

Her work in major banks included credit marketing and evaluation, needs analysis and personal banking services for high profile customers and public listed companies.

Dianne speaks at conferences and conducts corporate training in the areas of Branding, Image Development, Communication and Financial Management. Her clients include the Center for Modern Management (CMM), Jabatan Kerja Raya, the Inland Revenue, Born Rich Seminars, Public Mutual Berhad, IGB Corporation, ACCA and many more. Dianne also lectures and conducts professional readiness programmes for colleges, among which are Inti College, FTMS College, Swinburne University and Open University Malaysia. s like Inti CollegeShe contributes regularly to newspapers and magazines like The Professional, ETC, Her World, Soul Perks and The Sarawak Tribune. She has a radio programme Impression Strategy with Dianne.

Dianne also lectures and run workshops for colleges and universities, some of which include, the Open University Malaysia, Swinburne University, Inti College, Southern California University of Professional Studies and MITD.

Dianne is a certified Practitioner of Neuro Linguistic Programming (NLP) and incorporates NLP tools in her work.

"Dianne Tsen is a true professional. She is articulate and extremely creative; she sees what most people miss. Anyone using her services will certainly benefit from her knowledge and experience...Dianne will show you how to bring the very best of yourself or your company to the surface. I feel fortunate that I know her and am able to count her as one of my friends."

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Tee Sipria Ayok is a prominent Malaysian-Thai entrepreneur and a distinguished figure in the Northern Malaysia business landscape. As the Director of Q-Cons Home Sdn Bhd and Q-Cons Hardware, she brings a formidable "Design and Build" mindset to the world of professional refinement—focusing on the structural integrity of a leader’s brand.

A Business Administration (Marketing) Honors graduate and a Qualified Image Consultant, Tee is the Co-founder of Image-Pro Online Learning, a digital learning initiative launched in collaboration with First Image Training. Her passion lies in the "Upscaling" of entrepreneurs, helping them translate their inner ambition into a commanding professional presence.

A multilingual communicator and high-profile Master of Ceremonies, Tee’s strength lies in her ability to lead with "Quiet Authority" and strategic precision. As a core partner in the Academy’s most vital projects, she bridges the gap between entrepreneurial grit and executive elegance, ensuring that every leader she coaches is built for long-term success.