THE CERTIFIED IMAGE PROFESSIONAL Josephine LUI AICI, CIP
Josephine LUI is the Principal & Consultant of FIRST IMAGE TRAINING SDN BHD, established in 2008.
As a professional image consultant, she offers individual coaching and master corporate training in business image, personal and professional presence, business protocol and communication skills.
The company’s focus is on corporate image trainings and is an academy and a personal image consulting company.
She was the President of AICI Malaysia (2014-2016), VP Elect and Founding VP Education (2010-2014).
Josephine represented Malaysia as one of the Panel of International Speakers at AICI 2010 Global Conference in Vancouver. In the same year, she was one of the 6 international speakers at Business Network International World Conference in Malaysia.
In 2015, she was one of 2 recipients to receive the honorable AICI Global Excellence Award in Washington.
In 2016, she was appointed the Advisor of AICI Asia’s1st Conference in Hong Kong and is the Proctor of Certified Image Consultants Certification (CIC,AICI) in the same conference.
Josephine was again appointed the Proctor of CIC in Guangzhou in 2019.More...
In the Learning With Experts in Chicago 2019 AICI Conference, Josephine delivered her presentation on “The Power of Two Or More: Sustaining Creative Business Collaborations”.
She is the co-author of FABRIC GUIDE BOOK FOR IMAGE CONSULTING along with Dr Hamidreza Rashidi in the USA.
Josephine is a Professional Image Consultant, graduating from London Image Institute and Academy Image Mastery in Hong Kong, in association with AICI USA, Josephine was personally coached by world-acclaimed Image Masters Lynn Henderson Marks and Christina Ong. Other mentors include Carla Mathis AICI, CIM founder of Style Core (formerly Institute Body Beautiful) USA, Karen Brunger AICI,CIP founder of Image Institute of Canada, and Ferial Youakim AICI, CIP, founder of ByFerial of Australia.
A passionalte, dynamic and engaging educator, Josephine is always fully committed to her clients’ success.
She is the first associate member of IITTI & ISSTA, Canada (IITTI: International Soft Skills Standard & Testing) and ISSTA (International Soft Skills Training Accreditation), a global certification standard on image and etiquette for business applications.
As a corporate trainer and coach with top international fashion and beauty brands, Josephine has worked with CHANEL, Lancome, Sisley, Elizabeth Arden and Procter & Gamble with key responsibilities of its in-house training program as well as its image grooming and etiquette within its Management and staff. At CHANEL, she has acquired a strong sense of luxury fashion style and was its key facilitator of its Corporate Orientation Programs. At Elizabeth Arden, Josephine has designed and implemented its company’s dress code and the brand’s corporate uniform.
Josephine is also a master at public relations and marketing events. She has always successfully courted the media and established excellent editorial support, coverage from various leading magazines and newspapers in Malaysia.