Josephine Lui

Principal Consultant

English | Chinese


JOSEPHINE LUI, AICI,CIP is Principal & Consultant of FIRST IMAGE TRAINING SDN BHD; a company of corporate image trainings and an academy. IMAGINE IMAGE CONSULTANCY, is the other image consulting enterprise. A professional image consultant, she offers both individual coaching and master corporate training in business image, personal and professional presence, business protocol and communication skills. She is the President of AICI Malaysia (2014-2016) and was its VP Elect and Founding VP Education (2010-2014). Josephine represented Malaysia as one of the Panel of International Speakers at AICI 2010 Global Conference in Vancouver. In the same year, she was one of the 6 international speakers at Business Network International World Conference in Malaysia. Recipient of AICI Global Excellence Award 2015 in Washington.


A Professional Image Consultant and in association with AICI USA, Josephine graduated from London Image Institute and Academy Image Mastery in Hong Kong. She is personally coached by world-acclaimed Image Masters Lynn Henderson Marks and Christina Ong. Other mentors include Carla Mathis AICI, CIM founder of Body Beautiful, USA, Karen Brunger AICI,CIP founder of Image Institute of Canada, Alyce Parsons, creator of Universal Styles and Jacqueline Whitmore, AICI CIP, Principal of School of Protocol,and Etiquette.




约瑟芬。劉 (JOSEPHINE LUI, AICI,CIP )乃《第一形象》公司(FIRST IMAGE TRAINING SDN BHD)的首要形象顧問之一,此公司主要專注於公司企業形象之培訓和教育訓練; 其另一家卓越的企業形象公司為《想像形象》(IMAGINE IMAGE CONSULTANCY)。


身為一名專業的形象顧問,她提供了《個人形象》及《企業形象培訓》方面的訓導課程及服務, 在企業形象、個人形象、專業形象、企業文化、商場禮儀、溝通技巧等等方面的諮詢服務中極為卓越出、名聞遐邇。


她曾是馬來西亞國際形象顧問協會 (AICI Malaysia)的主席 , 亦是其創辦及遴選委員會之副會長(2014-2016)及教育培訓部副主席(2010-2014)。约瑟芬。劉 以馬來西亞代表的身份參與了溫哥華舉辦的《國際形象顧問協會全球大會》並擔任其演講嘉賓。同年,她也成為了于大馬舉辦的《商業聯盟國際世界大會》(Business Network International World Conference)的六位國際講師之一。此外,她也是2015年華盛頓《國際形象顧問協會卓越成就大獎》的得獎者。


從倫敦形象學院(London Image Institute)及香港形象培訓學院(Academy Image Mastery,Hong Kong)畢業的约瑟芬。劉, 亦是美國國際形象顧問協會(AICI USA)之專業形象顧問。


约瑟芬由世界著名的形象顧問大師如瑪琳(Lynn Henderson Marks )及克麗絲丁娜 (Christina Ong)親身教導提攜,而她的其他導師也包括了國際形象顧問協會之卡樂(Carla Mathis;CIM及美國形體美(Body Beautiful)創辦人)、卡倫(Karen Brunger;AICI;加拿大形象協會之創辦人)、愛麗絲(Alyce Parsons, 《普世風格》(Universal Styles)創辦人)以及杰奎琳 (Jacqueline Whitmore, AICI CIP;美國禮儀主學院(Principal of School of Protocol and Etiquette)之校長)等等。


约瑟芬是一位充滿熱忱、動力和參與感極為卓越的教育教及老師,全新全意為客戶的成功形象打造優質及超凡出眾的獨特魅力。她也是加拿大《國際形象培訓及檢測學院》(IITTI);一個國際間極具聲譽之形象禮儀標準學院) 于大馬的主要成員之一。


约瑟芬曾經為國際間著名的美容及時裝公司如 香奈爾(CHANEL)、兰蔻(Lancome)、希思黎(Sisley)、伊丽莎白雅顿(Elizabeth Arden)和P&G等等服務; 為它們主持客戶服務、禮儀、儀容打扮等等方面的內部培訓及指導。约瑟芬 于香奈爾(CHANEL)的流行氛圍中獲得了豐盛之時裝觸覺;並也曾是其《企業方向計劃》之主要主持人之一。


Ae Apailuck
The Key Business Education Partner in Train Image Trainer courses in Thailand and Malaysia

Apailuck Tantrabandit (Ae) is a certified Image Consultant and experienced professional trainer. She is an expert in the areas of Image & Professional Developement and Business Ettiquette, as well as Mind Development, Negotiation and Presentation skills. She is the President of AICI Thailand Chapter (Association Image Consultants International)

Her High-Impact Presentation Workshops coupled with her Image and Personality Development Courses, have helped many business professionals improve themselves and advance in their careers.

Her clients have included leading corporations in Thailand and abroad, such as SCG, Kasikorn Thai Bank, Bangkok Bank, Merck, BANPU, PTT, TOT (Telephone Organization of Thailand), MBK, SIEMENS, ACE Insurance and etc..

Apailuck is the first Image Consultant in Thailand who was trained professionally and accredited by Academy of Image Asia Mastery (Singapore) and LONDON Image Institute (UK).

Her vision is to help business men and women develop their full potential so that they can compete more effectively on the world stage. She strongly believes in empowering individuals to discover their own inner beauty and strenghts, so that they can create a more positive environment for themselves while achieving their goals in life.

Visit http://www.thenewyou.in.th for more info.

Denise Ng
Associate Trainer in Corporate Trainings and Enrichment Mastery courses. She facilitate The Art and Science of Style

A professional image consultant, fashion advisor and image consultant trainer, Denise Ng has had over 18 years international experience as an image and fashion consultant to corporations and private clients. New Zealand-born, she has lived in many of the major cities of the world-London, New York, Hong Kong, Shanghai, Singapore, Bandar Seri Begawan, Auckland and Karachi-where she has had substantial exposure to corporate, professional and diplomatic circles. As an image advisor and fashion consultant, Denise Ng's wealth of personal experience enables her to offer insightful cross-cultural advice on personal and executive image and interpersonal skills to a broad range of clients around the world. Denise Ng's in-depth knowledge of both Western and Asian etiquette, dress codes and perspectives ensures that IMAGO IMAGE'S clients receive expert, substantive advice in the social and business etiquette training courses, communication skills, dress for success, art of dressing and wardrobe consulting workshops.

Denise Ng is a certified color consultant skilled in color analysis and a color psychology expert. Having worked in the area of psychology, she brings her passion for color psychology into her work as an image consultant, offering in-depth, authoritative advice on the effects and use of color. Ms. Ng is also a personal style and fashion consultant proficient in clothing style and bodyline analysis. 

Denise Ng studied the arts of color analysis, style, wardrobe and corporate image with pioneer UK-based image consultancy and school 'Colourflair', under the highly respected master image consultant Patricia Scott-Vincent, and was awarded an unprecedented distinction in advanced color analysis. She furthered her professional education in color and style under American image master Carla Mathis of 'Body Beautiful'. Denise Ng has been trained in make-up by well-known Italian make-up artist Glauca Rossi at the 'Glauca Rossi School of Make-up' in London. She holds a bachelor of arts degree in Education from Massey University, New Zealand and is a certified Teacher of English as a Foreign Language (London). She also has a professional background in psychology and health. 

Denise Ng served as President of the Association of Image Consultants International (AICI), South Asia-Singapore Chapter from 2009-2010 and is a founding board member. AICI is a global body of image consultants providing professional education, development and certification in image consulting. 

An active net-worker, Denise Ng is a committee member of Business Network International (BNI) and the immediate past-President of Gateway Chapter Sg.

Visit http://www.imagoimage.com for more info.

Priscilla Chan
Co facilitator in Image Fitshops in Mandarin

Priscilla is a certified image, etiquette and corporate/personal coach. Always seeking to inspire and empower, she encourages her clients to expand their spheres of influence, using their newly acquired knowledge and skills as a tool for personal and professional transformation.

As General Manager of a Hong Kong apparel company years ago, she had the opportunity to work with internationally recognized labels from the United States and Europe and gain first-hand fashion experience. Subsequently, she left to pursue an Associate Degree in Fashion Marketing at the Fashion Institute of Design and Merchandizing of Los Angeles. The overseas exposure gave her the basic concepts and knowledge about the dynamics of image development. It also laid the groundwork for her to launch into an image consulting career.

Priscilla is associated with multiple institutes and accredited associations of image consultants internationally. Foremost among them is the Association of Image Consultants International (AICI), where she is a Certified Image Professional. From 2008 to 2010, she became the President of AICI Hong Kong Chapter. In 2012, she has been appointed to hold the title again, until 2014. Honing her professional skills further, she has trained with a number of other imageconsulting institutes and obtained these credentials:

  • - Certified Imageworks Asia Consultant
  • - Certified The Body Beautiful Institute Designer
  • - Certified London Image Institute Consultant
  • - Certified Color Collage Institute Consultant
  • - Certified Emily Post Institute Etiquette Trainer
  • - Certified Image Professional, AICI CIP

Since establishing P.C. Image Consulting in August 2003, she has garnered excellent feedback about her friendly, passionate and motivational style. Image communication and etiquette are among her specialties. Beyond outward appearance, she remains dedicated to helping her clients to live up to their fullest potential and transcend their limitations with an enhanced sense of confidence.

Over the past decade, Priscilla has worked with renowned international and regional brands, including CHANEL, AXA China Region Insurance and Wing Hang Bank. Being fluent in English, Mandarin and Cantonese has given her an added edge to spread her influence in the Greater China region and across the Asia Pacific rim.

Visit http://www.pcimage.com.hk for more info.

Dr Dianne Tsen
Associate Trainer and Facilitator in Enrichment Mastery courses. She facilitate Money Matters and Branding YOU.

Dianne began her professional career in the finance industry upon returning from Australia after 5 years of study. After completing her MBA studies, Dianne lectured in Business Communications with the Malaysian Institute of Training and Development. She went on to run finance and management workshops as Adjunct Professor for the Southern California University of Professional Studies during which time she obtained the Doctor of Business Administration (DBA).

Her work in major banks included credit marketing and evaluation, needs analysis and personal banking services for high profile customers and public listed companies.

Dianne speaks at conferences and conducts corporate training in the areas of Branding, Image Development, Communication and Financial Management. Her clients include the Center for Modern Management (CMM), Jabatan Kerja Raya, the Inland Revenue, Born Rich Seminars, Public Mutual Berhad, IGB Corporation, ACCA and many more. Dianne also lectures and conducts professional readiness programmes for colleges, among which are Inti College, FTMS College, Swinburne University and Open University Malaysia. s like Inti CollegeShe contributes regularly to newspapers and magazines like The Professional, ETC, Her World, Soul Perks and The Sarawak Tribune. She has a radio programme Impression Strategy with Dianne.

Dianne also lectures and run workshops for colleges and universities, some of which include, the Open University Malaysia, Swinburne University, Inti College, Southern California University of Professional Studies and MITD.

Dianne is a certified Practitioner of Neuro Linguistic Programming (NLP) and incorporates NLP tools in her work.

"Dianne Tsen is a true professional. She is articulate and extremely creative; she sees what most people miss. Anyone using her services will certainly benefit from her knowledge and experience...Dianne will show you how to bring the very best of yourself or your company to the surface. I feel fortunate that I know her and am able to count her as one of my friends."

Visit http://www.powerlooksglobal.com for more info.

Geraldine Loy
Chief Make-Up Instructor in Make-Up Mastery Courses : Artists At Work

Geraldine Loy, a freelance veteran pro makeup artist. Her creative work has received great acclaim from both home and abroad. Makeup to her is a non-verbal communication about one's identity. She spent 13 years as a beauty trainer with a gigantic cosmetic company and with this experience, it has helped her to move beyond the industry to achieve her fair share in her skills and talent with great character.

Since then, Geraldine Loy has worked with most of Malaysia top photographers & various local & foreign commercial directors, local & foreign famous celebrities & supermodels. Her work can be seen in top fashion magazines in town including ( Vogue Italia , Madame Figaro, Harper's Bazaar, Nuyou , STYLE, Marie Claire, Women's Weekly, Women's Health, Jessica, Female, Her World, Shape, Glam, Glam Lelaki, 96ST, Rob Report, Men's Folio, August Man, , etc ... )

Geraldine's skill has also extended her to backstage fashion shows for ( Louis Vuitton, Gucci, Dior, Piaget, Prada, Cartier, Mikimoto, Ferragamo, Chanel, Omega, Anya Hindmach, Nike, Kent Horizon, Guess, Bonia, Sembonia, Sogo, etc ).

- TRAINING EDUCATION : INST. OF BEAUTY SCIENCE, TOKYO ( MAKEUP & BEAUTY )

- INVOLVEMENT : MAGAZINES, PRINT ADS, FASHION SHOWS, TV COMMERCIAL,

- OTHER INVOLVEMENT : JUDGE FOR BEAUTY 2003 MAKEUP COMPETITON– NATIONAL SKILLS, MALAYSIA LARGEST BEAUTY & HAIR EXHIBITION INTEREXPO : JUDGE FOR SHU UEMURA, THE BEAUTY ART MAKEUP COMPETITION 2003 : JUDGE FOR CLEO MAGAZINE BEAUTY HALL OF FAME 06' : JUDGE FOR WELLA TREND VISION 2009 AWARD : JUDGE FOR HER WORLD BEAUTY AWARDS 2010 & 2014 : JUDGE FOR LOREAL HAIR COMPETITION 2014 ( Pre-Liminary ) : JUDGE FOR LOREAL BRUSH CONTEST ( 1st Worldwide Contest ) 2015 : JUDGE FOR AVEDA HAIR COMPETITION 2015 : JUDGE FOR FEMALE BEAUTY AWARDS 2016 Foreign Celebs Collaborations : Anya Hindmarch , Anna Sui , India Hicks ,

Foreign Celebs Collaborations :

Anya Hindmarch , Anna Sui , India Hicks , Geyla Taylor ( Juicy Couture ) , Maggie Q , Hana Soukupova ( Int. Supermodel ) , Hana Tajima ( Uniqlo-Designer ), Candy Lo , Bernice Liu , Rosamund Kwan , Lee Hom , Charmaine Sheh , Jolin Tsai , etc ...

Local Celebs Collaborations :

Dato' Jimmy Choo , Tan Sri Michelle Yeoh , Datuk Nicol David , Datuk Marina Mahathir , Ning Baizura , Sheila Majid , Ella , Deanna Yusuff , Ling Tan , Sharifah Anmani , Siti Saleha , Erra Fazira , Datuk Tiara Jaquelina, Farah Ann, etc ...

Visit www.fb.com/artistsatworkgeraldineloy for more info.

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